The web design of your homepage says a lot about you or your company. From HTML to CSS, web design has evolved. Cluttered websites with poor themes and layouts are regarded with much disdain by consumers and techies. Flash sites, while highly impressive, tend to irritate those with lower bandwidth and slower internet connections. HTML is a classic, but has to be well thought-out. Plain websites tend to be unmemorable, and personal or corporate home pages with several pop-up ads tend to annoy people and are therefore either blocked or avoided.
To come up with a good web design, you must first think about the kind of impression you want to leave to your target audience. Do you want to come off as innovative and creative? Are you looking to look elegant and professional? Do you want to be viewed as artistic and approachable? All these factors come into play when it comes to the manner of web design you choose.
Secondly, consider the people whom you want to visit your site. As a freelance WordPress web designer (see https://scottheron.co.uk/web-design-edinburgh/ for more information) this means a range of things, please allow me to explain further. Think about their collective backgrounds and resources. More importantly, assess the kind of internet connection they have. If you are targeting mostly techies, they might have faster internet connections, and are therefore more forgiving of impressive flash sites. Likewise, regular users may have average connections that might not be able to play these flash designs as impressively as they are intended. For those with slower connections, they might not even get to view the page at all.
Thirdly, remember that too much of a good thing can work against you. When it comes to web design, it is true that less is more. Too much eye candy can create a visual clutter, making your website seem messy and a bit tacky. Make it fun, but keep it simple.