Envelopes are the most overlooked marketing materials. People often think that they are just used to serve as a pack for a very important mail. But you should know that the envelope has a marketing potential too.
When it comes to the features of an envelope, it is usually in rectangular form. The sizes of the envelope may vary depending on the purpose for which it is intended to be used.
Generally speaking, there are two common types of envelopes, namely: the pocket envelopes and the banker envelopes. You can browse https://www.luxfordprint.com.au/luxford-products to get more info on printing services.
The difference between the two is that the pocket envelope is composed of an opening located in the short side while the banker envelope has its opening in the long side.
Other envelopes have windows in them which serve as the place for you to see the address of the recipient. The windows are usually wrapped with a see-through material.
Now let's go back to the significance of envelopes in a marketing plan. You see to get the envelope opened by your prospects is one of the most difficult part in business promotion particularly in direct marketing. An envelope that doesn't' get opened means that it's not effective.
Since customer response rates are very important to your business, it's a must that you think of ways on to entice your prospects to open the envelope.
Of course, who wants to have their envelopes disposed of in the trash can? Nobody does, isn't it? So when making an effective direct mail marketing, you should keep in mind that the envelope is the key to success.