At present, it is important that your logo is flexible enough to be used on a number of social media platforms such as Facebook, Twitter or Flickr. Your logo design must look equally attractive and can be seen in this media.
Separating Graphics and Text
Responsive logo design must be dynamic so that it fits a certain shape or size. You might have to reset or use only a portion to keep it looking good. Say for example, for icons that are too small, it is not possible to enter the full logo. In such cases, you might have to separate graphics and text. Therefore, it is recommended that you use a single alphabet or part of the design when using it on social media web pages. If your design and text are too close to one another, then it will be a difficult job to separate design from the text.
Always simplify your design, avoiding the clutter of words, too many lines or detailed graphics components. Use simple geometric shapes so that social networking sites can place logos as thumbnails or icons. This will help you communicate the intended message effectively to the target audience. Avoid using clip art because that will make your logo look cheap and amateur.
Image Source: Google
Use Limited Colors
Always maintain a limited color and pattern so that the logo can be seen on social media sites. If your design is full of details, then it can be lost in the frenzy of social media sites. I would advise you to use no more than two colors. When highlighting your brand through social media, always follow the rules, "Less is More".
Avoid telling stories
Your logo should easily include your company's name, an attractive tagline, and a meaningful graphic. There he is. Avoid telling long stories to your social media audience. There is no need to communicate each and everything that your business does through your logo. Use designs, colors, and text that look neat and professional, thus creating the right impact on the minds of the people.